About me

As a seasoned lecturer and Data Analyst, I bring a diverse educational background to the table, holding a BSc in Engineering, an MBA in Business Administration, and a Doctorate in Economic Sciences with a specialization in the Net Economy. My academic journey has equipped me with a comprehensive understanding of various disciplines crucial for navigating the complexities of today’s digital landscape.

My professional interests are cantered around Digital Marketing, Web Analytics, Innovation, and Entrepreneurship. I am particularly passionate about applying Design Thinking methodologies to drive innovation and solve complex business challenges.

In pursuit of my passion, I founded AppData, serving as a digital transformation advisor specializing in assisting small and medium-sized enterprises. At AppData, I am dedicated to crafting tailored solutions that empower my clients to achieve their business objectives through the implementation of effective digital strategies and user-centric design principles. Through a combination of expertise, creativity, and strategic insight, I am committed to helping businesses thrive in the dynamic realm of digital technology.